Privacy Policy

Purpose of This Privacy Policy

This Privacy Policy outlines how we collect, use, and protect the personal data you provide while using the www.simracer.uk website (the “Site”), placing orders over the phone, or engaging in related communications with us.

Please read this Privacy Policy carefully to understand what personal data we collect and how we use it.

About Us

We are SimRacer, a trading name of WhitePeak Solutions Ltd, incorporated in England under company number 8603485 (“we,” “us,” or “our”). Our registered office is located at Mayday House, 11 Rumbridge Street, Southampton, SO40 9DQ As a data controller, we determine how and why your personal data is processed.

Information We Collect

We collect and process the following types of data:

Opening an Account, Placing Orders, and Managing Your Account

• Name, delivery and billing address, email, phone number, financial information (credit/debit card details stored in a tokenized format), and unique identifiers (e.g., username and password). Passwords are securely hashed.
• Order history and payment transactions.

Using Our Website

• Information provided when filling out forms.
• Automatically collected data, such as IP address, device identifiers, cookies, and pages visited.
• Device-specific details, such as hardware model, operating system, and browser information.
• Data submitted for competitions or promotions.

Contacting Us

• Records of correspondence, including emails and phone calls, which may be monitored or recorded.

How We Use Your Information

We use your personal data for the following purposes:

Account Management and Order Processing

• Creating and managing your account.
• Processing orders, arranging deliveries or collections.
• Contacting you about orders and payments.
• Addressing your queries and customer service requests.
• Fraud prevention and security verification.
• Requesting service reviews.

Service Quality and Website Effectiveness

• Staff training and service improvement.
• Optimizing website content and user experience.

Marketing and Promotions

• Providing product recommendations, special offers, and promotions via the Site, email, SMS, phone, social media, or post.
• Contacting you regarding incomplete orders.
• Running competitions and notifying winners.
• Using social media data for targeted marketing.

Internal Business Operations

• Website administration and security.
• Data analytics to enhance customer experience and marketing strategies.
• Compliance with legal and regulatory requirements, including fraud prevention.

Legal Basis for Processing Your Data

We process your personal data based on the following legal grounds:

• Contractual necessity – to fulfill our contract with you, such as processing orders and payments.
• Consent – where you have given explicit permission (e.g., subscribing to marketing communications).
• Legitimate interests – including business development, fraud prevention, and improving our services.
• Legal compliance – to meet legal or regulatory obligations.

Data Retention

• Amazon orders – Data is anonymized 30 days after order processing. Amazon requires us to retain offline archives for compliance.
• Website orders – Data is retained for up to 7 years to comply with HMRC requirements and address potential disputes. Our database is annually cleansed to remove unnecessary data.

Disclosure of Your Information

Service Providers

We may share your data with third-party service providers for:

• Repairs.
• Payment processing.
• Identity verification and fraud prevention.
• Delivery services (e.g., Royal Mail, DPD).
• Email marketing and competitions management.
• Customer review services (e.g., Google Customer Reviews).

Klarna

If you use Klarna’s payment options, we share necessary personal information for eligibility assessment and tailored payment options, per Klarna’s privacy policy.

Other Third Parties

• Manufacturers for warranty repairs.
• Suppliers for direct order fulfillment when items are out of stock.
• Corporate transactions (e.g., business sales, mergers, acquisitions).
• Legal and regulatory compliance.

International Data Transfers

At present, only one of our service providers operates outside the UK. If we engage additional overseas providers, we ensure data protection measures such as:

• Transferring data only to countries with UK-approved data protection standards.
• Implementing UK-approved contractual safeguards.

Cookies

Our Site uses cookies to enhance user experience. For details, refer to our Cookie Policy.

Your Rights

As a data subject, you have the following rights:

• Access – Request a copy of your personal data.
• Correction – Update inaccurate or incomplete data.
• Erasure – Request deletion of data where legally permissible.
• Processing Restriction – Temporarily limit data processing under specific conditions.
• Objection – Oppose processing based on legitimate interests.
• Data Portability – Request data in a structured format for transfer to another entity.
• Marketing Opt-Out – Withdraw consent for marketing communications.
• Complaint Filing – Lodge a complaint with the UK Information Commissioner’s Office (ICO).

Contact Us

For data-related inquiries or to exercise your rights, contact us via:

• Email: privacy@simracer.uk

This Privacy Policy may be updated periodically. Please review it regularly to stay informed about our data practices.